Willis Allen Real Estate executives attend Inman News Real Estate Connect Conference in San Francisco

Willis Allen Real Estate recently sent two of its management team members to the Inman News Real Estate Connect Conference in San Francisco. Bud Clark, executive vice president and managing broker, and Ashley McEvers, business development manager, were in attendance.

Each year industry insiders attend Real Estate Connect to learn best practices and forge partnerships. The conference is produced by Inman News and draws thousands of attendees each year.

“It’s such a great event, and a wonderful way to connect with the best-of-the-best in global real estate,” notes Clark. “As we approach our 100-year anniversary as a brokerage, Willis Allen continues to look for ways to do innovate, and this conference offered a plethora of ideas.”

Among the topics covered at this year’s event:

•The visual nature of real estate, necessitating more photos and videos than ever before.

•Agent-client communication.

•Innovation in real estate, particularly with mobile technology.

•Real estate and social media.

•The specific requirements of foreign buyers.

According to McEvers, the central takeaway was technology’s impact on the real estate profession. “As technology continues to evolve in miraculous ways, every industry – and especially real estate – is moving with it,” she says. “Technology creates even more new and innovative ways for real estate agents to do business and simplify the entire process for their clients.”

After the conference, McEvers was among those invited to visit one of Willis Allen Real Estate’s San Francisco affiliates, McGuire Real Estate. There, she met Lauren Bensinger, director of client services and relocation, and CEO and owner, Charles Moore. McEvers says the group discussed how high demand and low inventory levels are a challenge each of them are facing. After an office tour, the group went on a property tour in the elite Pacific Heights neighborhood, which showcased some of the finest properties in the city.

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