Rancho Santa Fe Review publisher takes the helm at three more MainStreet newspapers


Phyllis Pfeiffer has expanded her role with MainStreet Media San Diego to include oversight of the three inland division newspapers in addition to the five newspapers in the coastal division, which she currently publishes.

Pfeiffer replaces Jeff Mitchell as the inland group publisher. Mitchell is assuming the publisher role of the Santa Cruz Good Times. Anthony Allegretti, president and CEO of MainStreet Media Group LLC, which owns the eight newspapers in San Diego County, recently made the announcement.

At the same time, Donald Parks, vice president of advertising, was named general manager of the Rancho Santa Fe Review, Del Mar Times, Solana Beach Sun and Carmel Valley News, responsible for day-to-day management of the business operations. He continues to report to Pfeiffer as does Lorine Wright, executive editor of the four newspapers.

Pfeiffer has been group publisher of the coastal division of MainStreet, including the La Jolla Light, Rancho Santa Fe Review, Del Mar Times, Solana Beach Sun and Carmel Valley News. Pfeiffer is now also responsible for the Poway News Chieftain, Rancho Bernardo News Journal and the Ramona Sentinel.

A graduate of Cornell University, Pfeiffer started her newspaper career at the La Jolla Light and served as its publisher from 1978 to 1987. She then became general manager of the San Diego County edition of the Los Angeles Times until the Times closed its San Diego operation at the end of 1992. The Pfeiffer family then headed north to the San Francisco Bay Area, where she served as president and publisher of the Marin Independent Journal and senior vice president for the San Francisco Chronicle. Pfeiffer returned to San Diego and weekly newspapers in 2008.

Prior to joining MainStreet, Parks, a graduate of the University of San Francisco, has been an advertising executive with the San Diego Union-Tribune and the San Francisco Chronicle. “Don has demonstrated his leadership within the newspaper and the community and we are delighted that he is taking on broader responsibility,” Pfeiffer said.