Rancho Santa Fe resident opens Maggie B and Mister B boutiques at Flower Hill Promenade


By Kristina Houck

When Maggie Bobileff moved from Switzerland to California 15 years ago, she brought more than just her luggage. She brought her European fashion sense.

After owning a boutique in her native Switzerland, Bobileff opened a men’s boutique in the Rancho Santa Fe Plaza eight years ago. The success of Mister B led to Maggie B, a women’s boutique, which opened three years later. In July, the Rancho Santa Fe resident opened two new locations in Del Mar’s Flower Hill Promenade.

“I think Flower Hill, right now, is the trendiest mall in San Diego North County,” Bobileff said. “We’re excited to introduce everybody to the new location. We’re very proud of it.”

From Armani Jeans to Zanella, Maggie B and Mister B offer a variety of men and women’s apparel and accessories. Specializing in European styles, Bobileff travels to New York and Milan twice a year to bring the latest trends to San Diego.

“I’m from Europe, so I knew all these lines. I searched everywhere for items when I opened my new stores,” Bobileff said. “I choose my selections by thinking of my customers. There are clothes for every type, every size. Clothes can always make you feel good, and that’s what we really try to do. We want to make the customer feel good.”

With more than 30 years of experience in the fashion industry, Bobileff still remembers using her mother’s old dresses to create new designs as a child, and sewing a suit for her first boyfriend. After studying men’s and women’s fashion retail management in college, Bobileff was hired as a manger of a department store. After stints in wholesale and buying, she opened her first boutique, La Prima, which is Italian for “the first.”

“Fashion is my life. I started as a really young girl,” Bobileff said. “I’ve been in the fashion business forever. Retail management, wholesale, buying, owning my own store. I’ve worked in almost every section in fashion.”

The public is invited to the Oct. 4 grand opening of Del Mar’s Maggie B and Mister B. The event will feature fall fashions, appetizers, drinks and music.

Maggie B and Mister B is located in the Flower Hill Promenade at 2670 Via de la Valle, Suite A-210, Del Mar; (858) 755-7525, (858) 755-7581.

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