Rancho Santa Fe Golf Club announced recently that it has been awarded the prestigious Distinguished Emerald Club award, as determined by the annual Distinguished Clubs award program conducted by BoardRoom magazine, one of the most respected trade publications serving private clubs. The Distinguished Clubs award program uses a club-specific rating system based on an extensive evaluation process that distills and measures a club’s Member Experience.
As defined by Distinguished Clubs, “Member Experience” is that special combination of “Qualities” that a private club provides its members. It is not just the quality of service, or of the facilities, or of the product provided, it is also the quality of the staff and of the management, as well as the overall club governance they deliver. The most important quality, however, is the quality of the intangible. While difficult to measure, the latter is comprised of those magic moments experienced, the members befriended, the memorable events and famous tournaments attended, as well as the club traditions, history, and heritage proudly recognized.
To be a Distinguished Club is to be one of a select group of private clubs that have been recognized as providing an excellent Member Experience, but to be a Distinguished Emerald Club is to provide a Member Experience at a level attained by only the finest clubs in the world.
“We are very proud to be one of only five California clubs and one of 18 clubs nationwide to be honored with such a prestigious award,” says Al Castro, CCM, general manager of the RSF Golf Club. “Our board of governors, staff and department managers are truly a dedicated and outstanding team.”
“We’d like to congratulate Rancho Santa Fe Golf Club for earning Distinguished Club status,” said John Fornaro, publisher of BoardRoom magazine, “Special recognition also goes out to Rancho Santa Fe Golf Club General Manager Al Castro, as well as the club’s board of directors, its department heads, and entire staff for their efforts in providing an excellent member experience.”