Rancho Santa Fe Association mails branding survey to some Rancho Santa Fe residents

By Karen Billing

The Rancho Santa Fe Association’s Community Awareness Committee has finalized a new branding survey that will be mailed out to 200 random Covenant houses this week. The survey is a part of the RSF Association’s efforts to evaluate various branding and positioning strategies for the Ranch.

Board member Craig McAllister said if people are lucky enough to receive the survey they are encouraged to fill it out and send it in at their earliest convenience, preferably by May 3. The committee is aiming for a good response rate.

“We’re very excited, I think this will give us a lot of information and hopefully get us moving in the right direction,” said RSF Association Board President Roxana Foxx.