By Karen Billing
The Rancho Santa Fe Association Board of Directors will meet in a one-day planning retreat with the RSF Golf Club Board of Governors on Nov. 21 at The Inn at Rancho Santa Fe.
In the closed, private session meeting, the boards will discuss the results of the recent Club Mark survey, membership trends, take a “cold hard look” at the expense side and potential ways to increase revenues at the club.
The main strategic implications from the Club Mark survey were that 29 percent of Rancho Santa Fe’s demographic is over 70 years old and in 10 years or less 61 percent will be over age 70; there is a decline in golf membership (from a peak of 680 it is now down to 512); and a decline in capture rate for new members.
The boards plan to discuss the possibility of a fitness center or pool as both were popular in the survey: 58 percent of survey respondents said their experience at the club would be improved with a fitness center, 43 percent of respondents said they wanted spa facilities and 42 percent expressed a desire for a swim complex.
On Dec. 13, the Rancho Santa Fe Golf Club’s Green Committee will meet to review and discuss the complete Golf Course Master Plan. Once the plan is adopted by the RSF Golf Club’s Board of Governors, open meetings will be scheduled with Golf Club members to review the plan.