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Prudential California Realty mobile app provides agents, homebuyers unprecedented access

Prudential California Realty, one of the nation’s largest residential brokerages and soon to be Berkshire Hathaway HomeServices California Properties, has launched an innovative new technology platform that is changing how people buy and sell homes. Customized for both agents and their clients, the new technology is integrated into Prudential California’s new mobile app, now available for free for iOS Android devices.  Additionally, the newly redesigned Prudential California website, www.PrudentialCal.com, is now more easily accessible on mobile devices and tablets.

“Our technology platform sets a new industry standard, putting quick and detailed information about home listings at the fingertips of interested buyers,” said David M. Cabot, president and chief executive officer at Prudential California Realty. “This level of interactive listing information enables buyers to find and view properties faster, which will also help them work with their agents to identify the right home more quickly.”

The new mobile app uses HomeScan technology to determine your location and find all listings and open houses nearby, and also provides driving directions. Buyers who are looking for homes in specific neighborhoods can use their touch screen to draw an area on a map, which then locates listings that are within the desired area. In addition to browsing photos and listing details, buyers can view a fully personalized profile for the listing agent, request additional property information and schedule a tour. The mobile app also allows listings to be shared via email, text message, Twitter and Facebook.

Additionally, the newly-redesigned Prudential California website is the first in Southern California to feature responsive web design (RWD) technology, meaning that images and other content are automatically resized to perfectly fit the monitor, tablet or smartphone on which they are being viewed. This feature is especially important for viewing photos and navigating through virtual property tours. Buyers can also learn more about their new prospective communities by accessing neighborhood reviews and stay up-to-date on local real estate industry information through the Prudential news feed and brokerage blog.

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Prudential California’s new technology platform also includes an innovative and highly advanced collection of tools specifically for agents through the MyConnect portal. MyConnect assists with virtual tours, digital brochures and postcards to promote listings, and has social media sharing capabilities. Agents can manage listings, their calendars and incoming sales leads in one place, and can access tools for multi-language translation to better serve international clients.

“We’re providing a new level of access and convenience for home buyers and sellers,” said Leeann Noll-Iacino, chief operating officer at Prudential California Realty. “In the luxury real estate market, listed properties can come and go very quickly, and we have incomparable technology to make the buying and selling process faster and easier.”

With more than 3,200 sales associates located in 62 offices across Southern California and the Central Coast, Prudential California Realty is one of the top five brokerages in the nation.


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