Prudential California Realty and Realtor.com sign strategic marketing agreement

Prudential California Realty, the largest franchisee of the Prudential Real Estate Network and one of the top five brokerages in the nation, recently announced it has become a REALTOR.com® Company Showcase SM Listing Enhancement subscriber, providing richer descriptions and calls-to-action to attract buyers and promote sellers’ listings on Realtor.com, operated by Move, Inc. (NASDAQ: MOVE).

By strategically partnering with Realtor.com, the leader in online real estate, more than 62 Prudential California Realty offices from San Diego to Santa Maria will see benefits. The Realtor.com marketing solutions will assist Prudential California Realty, a HomeServices of America company, in the promotion of the brokerage’s prominent brand, agent services and ability to more effectively display listing inventory to today’s online and mobile app-using consumers.

“Prudential California Realty is very selective when choosing online partners. This is a highly strategic move for us that will ensure our sellers’ homes receive the maximum amount of exposure possible. Realtor.com, the official site of the National Association of Realtors, has the analytics to prove its effectiveness and show a significant return on investment. The showcase property programs are a huge asset to our agents, and their clients as well,” said Leeann Iacino, COO of Prudential California Realty.

For more information on Prudential California Realty’s services, visit www.prudentialcal.com or call 1-800-462-7454. For real estate brokerages interested in learning more about REALTOR.com® marketing solutions call 1-800-878-4166.

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