Premier San Diego coastal site announces donor naming opportunity


For more than 20 years, those who have traveled Coast Highway 101 between Cardiff-by-the-Sea and Solana Beach have witnessed story poles for commercial development along the coastal lands. Today, there’s a bigger story developing, and it’s called: “What name goes here?”

San Elijo Lagoon Conservancy has announced its search for title naming rights on the Gateway property, a 3.44-acre coastal parcel at the southern end of San Elijo Lagoon. The Conservancy is seeking an individual(s) interested in leaving a legacy, either in corporate or family foundation support. This is one of North County’s last coastal open space areas remaining.

This naming opportunity is available for a $1 million investment. The new park will be named in perpetuity to honor the commitment of that title sponsor to secure these pristine views and the necessary habitat for wildlife in San Elijo Lagoon.

“Approximately 20,000 vehicles will pass the naming rights sign along Coast Highway 101 each day. We hope that members of our community may pause long enough to consider what a wonderful legacy this could be,” said Doug Gibson, executive director and principal scientist of San Elijo Lagoon Conservancy. “We’re excited to link someone’s passion for nature, and our future generations, with the opportunity to name this highly visible property in their honor.”

Donors who give a minimum of $2,500 will be recognized in onsite signage on the Gateway property once the Conservancy secures it. Already, many donors have given $2,500 and higher amounts to honor and hold in memory their loved ones.

San Elijo Lagoon Conservancy is a nonprofit land trust dedicated to the protection and enjoyment of San Elijo Lagoon Ecological Reserve. This year is the Conservancy’s 25th Anniversary. For more information, visit the Conservancy’s website at, or call (760) 436-3944.