Passion Fine Jewelry: A new breed of jewelry story

Watch aficionados are piercing the corporate veil, no longer content with pledging allegiance to a corporate brand.

They want to know the person who actually makes their watch, thus making the independent watchmaker the focal point and favorite of savvy watch collectors and watch aficionados.

This is now possible with companies such as Solana Beach’s Passion Fine Jewelry, a new breed of jewelry store. When the most respected watchmakers started to come out from behind their benches and create their own works of art rather than play to the corporate drummer, Tim Jackson, of Passion Fine Jewelry, was there to make these works of art available to his customers. To take it a step further, these luminaries of the independent watch-making world have traveled to Passion Fine Jewelry to sit down to dinner with their fans and share the inside scoop on their recent works.

Jackson, about seven years ago, became so enthralled with the passion and quality of workmanship of the independent watchmakers that he followed his passion and developed relationships with many of the independents — so much so that he became one of two places in the U.S. where you can see and acquire most of these independent brands. Jackson introduced his collectors to the independents long before it became in-vogue to do so.

Jackson is always on the hunt for superior quality and design, which he often finds on his yearly trips to the world’s top watch shows.

For more information, contact Tim Jackson at Passion Fine Jewelry, located at 415 S. Cedros Ave., #100, in Solana Beach or at 858-794-8000; www.passionfinejewelry.com.