Marketing Director at Willis Allen Real Estate addresses International Luxury Real Estate Event


Peyton Cabano, director of marketing with Willis Allen Real Estate, was a speaker at the Luxury Portfolio SUMMIT, Feb. 23-25 at Wynn Las Vegas. The event was hosted by Luxury Portfolio International, the luxury face of Leading Real Estate Companies of the World (LeadingRE), an international network of more than 500 premier real estate firms. Luxury Portfolio SUMMIT was part of the LeadingRE Conference Week, which drew a record attendance of 2,500 real estate professionals from nearly 20 countries.

With a theme of “Luxury is Back,” the program was designed to provide participants with insight into high-end consumer preferences and luxury lifestyle and housing trends, focusing on the state of the global luxury real estate sector and looking beyond to other affluent brands. Cabano presented information on Luxury Property Promotion, sharing insights on “out of the box” marketing ideas.

Cabano was among a notable line-up of speakers, which included former chief evangelist for Apple Guy Kawasaki; bestselling author Daniel H. Pink; artist, film maker, and author Erik Wahl; real estate technology expert Matthew Ferrara; real estate authority Steve Harney; customer service expert Debbie Maier and home positioning specialist Martha Webb. Also featured were numerous top-producing sales associates who shared their unique success strategies.

Sessions addressed a range of timely topics, from the latest in digital, lifestyle and social marketing to how to communicate with and consult today’s luxury consumer, including clients in the Top 1 percent. In-depth discussions offered real-life examples of how the best luxury real estate specialists can become even more effective using global marketing strategies and by building lasting relationships with clients.

“Our agents return from these conferences energized and armed with the latest and greatest of real estate tools and techniques, as well as, a strengthened referral base from around the world ,” said Cabano

“The sessions at this year’s SUMMIT focused on the strength of the luxury market and presented timely insights for participants,” said Stephanie Pfeffer-Anton, executive vice president of Luxury Portfolio. “We are thankful for the collaborative spirit of our network and for the many speakers who shared their strategies on ways to best attract and serve today’s luxury clientele.”

Affiliates of Luxury Portfolio market high-end homes to affluent consumers worldwide through the network’s strategic marketing program, including the award-winning

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