Maggie B and Mister B boutiques in Rancho Santa Fe Plaza to be revamped


By Kristina Houck

About nine years after first opening in the Rancho Santa Fe Plaza, Mister B boutique is being revamped. The store, which currently carries a variety of men’s clothing lines, will exclusively carry Robert Graham starting in April.

“It’s going to be great,” said owner Maggie Bobileff. “We’ll be the biggest Robert Graham collection in the area.”

After owning a boutique in her native Switzerland, Bobileff opened Mister B in Rancho Santa Fe Plaza. The success of Mister B led to Maggie B, a women’s boutique, which opened three years later. In July, the Rancho Santa Fe resident opened two new locations in Del Mar’s Flower Hill Promenade.

The launch of her newest Mister B and Maggie B locations, which offer a variety of men and women’s apparel and accessories, led to the revamp of her oldest store.

“After I opened up another store in the Flower Hill Mall, it was just confusing for the customers,” she said. “And Robert Graham is just an amazing brand.”

The Rancho Santa Fe Plaza locations will drop the Maggie B name and keep the Mister B name, but Bobileff might add something more to the name of the store, she said.

“I’m very excited,” Bobileff said. “It’s going to be very nice.”

All current stock is on sale to make room for the new merchandise.

Mister B is open 10 a.m. to 7 p.m. Monday through Friday and 10 a.m. to 6 p.m. Saturday.

For more information about Mister B, call 858-756-5099 or visit