A phone call out of the blue from his cousin brought Justin York to California for an unusual project – creating comedy videos for YouTube for his cousin’s car dealerships.
It wasn’t just any car dealer, but Jason Mossy – of the well known family’s string of dealerships – who came up with the idea.
“Video is becoming so much more on the Web,” said Mossy, who is general manager of Mossy Toyota in Pacific Beach, part of the Mossy Automotive Group. “We thought it would be a way to get customers more interested in us.”
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