In 1997, an adorable 10-year-old Girl Scout named Megan Weber made an impression on Californians with her iconic uniform and an arm full of cookie boxes on a memorable print campaign, provoking the question, “GOT MILK?” To commemorate this moment in time and the partnership established 15 years ago between the California Milk Processor Board (CMPB), the creator of GOT MILK?, and Girl Scouts in California, the organizations are searching for three lucky Girl Scouts among the more than 200,000 in the Golden State to star in a new print campaign. Locally, registered Girl Scouts are encouraged to submit a photo showing how Girl Scouts and milk are helping them become strong, healthy and confident young women.
“We are proud to team up with the California Milk Processor Board again,” says Girl Scouts San Diego CEO Jo Dee C. Jacob. “This photo contest is a creative way for girls to show how our organization builds the leaders of tomorrow, and illustrate the benefits of drinking milk.”
Megan Weber, the freckle-faced redhead featured in the 1997 campaign, will travel to San Diego to encourage local Girl Scouts to participate in the contest. Weber, now 25 and living in Sweden, didn’t hesitate to lend her support.
“I remember missing my school Halloween party to participate in the photo shoot,” says Weber. “I just couldn’t pass up a once-in-a-lifetime opportunity to star in a GOT MILK? billboard and to represent California’s Girl Scouts. Girl Scouting taught me how to become independent and hard working. I’m excited to represent both GOT MILK? and the Girl Scouts in California as they search for a new generation of strong, healthy and confident young women.”
The 2012 GOT MILK? - Girl Scouts Photo Contest is an opportunity for three Girl Scouts in California to each receive a $500 U.S. Savings Bond and to be featured together on a billboard (or comparable advertising media) in their hometowns. The contest is open to all currently registered Girl Scouts, kindergarten through Grade 12 (except Girl Scout adults) belonging to one of the eight councils in California including Girl Scouts San Diego. From Nov. 5 to Dec. 17, 2012, Girl Scouts may submit a photo with a caption of no more than eight words showcasing the contest prompt: How have Girl Scouts and milk helped them become strong, healthy and confident young women? The Girl Scout submitting the photo and dairy milk must be featured on the photo. In addition to the three grand prizes, camp scholarships worth $350 each will also be given to 24 finalists throughout the state.
For complete contest rules and to download an entry/release form, visit www.gotmilk.com/news. Entries can be submitted via the following: Email: email@example.com (limit 8 MB); Mail: GOT MILK? 2012 Girl Scout Photo Contest, c/o RL Public Relations, 11835 W. Olympic Blvd., Suite 1155E, Los Angeles, CA 90064.
The three grand prize winners will be notified by Jan. 31, 2013.