East Coast hair stylist brings unique skills to Rancho Santa Fe salon

By Kelley Carlson

Using his own cutting-edge technique, one of Rancho Santa Fe’s newest hair stylists has the ability to conquer complex curls.

Licensed cosmetologist Daniel Rosati recently relocated from the East Coast and set up shop at Studio Felando, where he is now taming all types of manes, including cowlicky tresses of local residents.

“I like to leave hair somewhat longer, and then cut it vertically and create shorter layers, and yet at the same time give it the illusion of a one-length look,” he said.

Among Rosati’s dedicated customers are women who have gone through menopause, whose hair is affected by the hormonal changes.

“Hair can change; it can lose melanin and elasticity, and may be thinner,” he said. “It might get less curly or more curly,” and some spots may have more ringlets or waves than others.

“Women’s hair may not recede ... but (their curls do) all kinds of crazy things,” Rosati added.

“Everyone is different, with different hair and different personalities and lifestyles,” he further explained. “This is what makes my work so interesting. And, of course, you have to take the client’s facial structure into consideration when you consider the cut.”

Yet Rosati is up to the challenge.

“Most women like easy maintenance today, and I came up with a technique for a cut that requires no maintenance; it can just air dry,” he said.

Rosati has had plenty of time to perfect his methods. He first entered the profession 28 years ago as a barber with his father, Charles, who is still cutting men’s hair at age 70 in New Jersey. Working in a Puerto Rican and Italian neighborhood, Rosati became accustomed to handling curly hair. He gained additional experience working with top stylists in New York, such as the renowned Frederic Fekkai and Stephen Knoll.

“I got into the trade to do men’s hair, but eventually I turned into being a unisex stylist,” Rosati said.

Several months ago, Rosati arrived on the West Coast, drawn to the quiet, laid-back nature of Rancho Santa Fe. While he works in the Ranch’s Covenant and resides in Del Mar, he continues to own a salon in Princeton, N.J.

Rosati said his clients often seek his advice on the most flattering style.

“I like to get to know them, and I love helping women look beautiful,” he said. “If a client looks better, she will feel better.”

And Rosati emphasizes that he also cuts men’s hair, preferring to use the scissors-over-comb technique rather than clippers.

To see Rosati in action, go to and type “Daniel Rosati Haircutter” in the search box. He is based at Studio Felando, 16921 Via de Santa Fe in Rancho Santa Fe;

For an appointment, call (858) 900-8187.