Berkshire Hathaway HomeServices California Properties Invests in Advanced Marketing Technology for Agents


Berkshire Hathaway HomeServices California Properties is known for offering its agents industry-leading marketing programs, experienced leadership, and the technology and tools that they need to be successful. Now they are taking it a step further with a complimentary automated marketing technology for every agent. This new technology, EasyEdge, is provided by Obeo, a leader in real estate marketing since 2000.

Every Berkshire Hathaway HomeServices California Properties agent has complimentary access to Obeo’s EasyEdge marketing technology, which auto-creates property websites and an entire suite of marketing tools for listings. This EasyEdge system auto-builds and uploads high-definition YouTube videos while auto-syndicating to all the top real estate portals and social media platforms.

The system’s added feature auto-activates a complete lead generation and mobile text marketing program. Top agent at Berkshire Hathaway Home Services Michael Taylor is passionate about Obeo’s mobile lead generation. “I use the text codes Obeo provides in all my marketing pieces to capture potential buyers everywhere I market my listings. It’s been a phenomenal addition to my lead generation strategy,” says Michael.

The EasyEdge technology also includes an auto-generated content marketing package consisting of brochures, fliers and more. As an added bonus for agents, the marketing system includes an interactive Room Decorator on every listing. Potential buyers can personalize listing photos with the furniture and décor that inspires them, including different flooring choices, and paint with different color palettes. Shoppers will become buyers when they are able to design a home to look the way they would live in it.

As one of the largest partnerships of its kind, Berkshire Hathaway Home Services California Properties is offering this complimentary technology to every agent.

According to David Cabot, president and CEO, “Obeo’s EasyEdge technology frees our agents from the repetitive chore of manually creating or updating marketing pieces for their listings. It’s another benefit we offer our agents so they can spend their time anticipating and satisfying their clients’ wants and needs.”

Advanced automated marketing samples for a listing:

IDX Tour

YouTube video

Single Property Website

Discounts for Berkshire Hathaway HomeServices California Properties agents are also offered on Obeo’s additional See You There Suite® of tools. These tools include world-class professional photography, virtual staging and interactive floorplans. With Obeo’s EasyEdge technology, Berkshire Hathaway HomeServices California Properties is even more confident that they are using the best marketing technology and interactive tools available for their agents to accelerate the home-buying decision.

Agents who join Berkshire Hathaway HomeServices California Properties not only have access to high-tech tools, they have an incredible network of agent and staff support, real estate affiliate services and the award-winning Berkshire Hathaway HomeServices brand.