Rancho Santa Fe Association Board Biz: Good vibrations!


I will admit that I have a weakness for grilled cheese sandwiches. So when I heard that Grater Grilled Cheese Truck was going to be at the Village VIBE gathering on Saturday morning, I planned my day around lunch on the lawn!

I arrived shortly after 10 a.m. to hear the relaxing music of Andy Mauser. Lots of kids were dashing between playing games and working on art projects. Groups of parents were coming and going as they shuttled between various Saturday morning activities. A few groups without children stopped by after breakfast at Thyme in the Ranch, before they headed over to admire the cars parked at the Secret Car Club.

The peak time was about 11:30 a.m., which is when many of us sat at the picnic tables in the shade and enjoyed glorious grilled cheese sandwiches from Grater Grilled Cheese. A number of groups joined us at the communal tables, bringing with them their lunch from Thyme in the Ranch. Several people driving by parked their cars and came over just to sample the grilled cheese.

It was fun to watch as visitors staying at The Inn strolled down to have lunch and paint with their children. Community-centered conversations sprang up between friends and strangers. Oh, I cannot forget the dogs! There were at least a half dozen dogs and puppies happily pulling on their leashes, introducing their owners to new friends.

In last week’s Board Biz, I pointed out that these Village VIBE events function in part as laboratory experiments. At each event, you will find an outreach station where you can learn about the Village and share your own thoughts about the Village. On Saturday, we had a mapping exercise. A big map of the entire Village area was posted with color-coded stickers identifying commercial businesses, restaurants and community services.

Of course, there were many comments regarding the loss of the market. However, we learned that, in the void left by the market, RSF Pharmacy is now selling milk, eggs and sandwiches! So, three cheers and a big thank-you to RSF Pharmacy! We hope that you will support the retailers and services in our Village, like Country Squire Gifts & Linens, the cleaners, the gas station and others. Your support is the key ingredient for keeping and attracting retail services to our Village.

The merchants in the Village have been big supporters of the VIBE, and we are looking forward to their becoming more involved so that we can sustain the VIBE effort and energy being generated by these events. The VIBE team will continue to collaborate with the merchants to encourage their engagement with the community and to help broaden the community’s awareness of the shops and businesses in the Village.

Most notable is the upcoming Holiday Marketplace in the Village on Dec. 5 from noon until 5 p.m. The VIBE with be hosting a walkabout with the Village merchants: You’ll have a map and a punch card to encourage you to visit the participating merchants who will be giving out a unique token of holiday cheer. The merchants will stamp your card, and once your card is filled out, you can enter the raffle that will take place on the Village Green towards the conclusion of the event. The market will feature more than 20 curated artisans offering handmade goods, jewelry, custom wares and specialty foods. There will also be a gift-wrapping station staffed by members of Cub Scout Pack 766. At 4:45 p.m., the VIBE, in collaboration with the Rancho Santa Fe Library, will be hosting a special story time. And as always, the VIBE will be bringing you live music and great food!

The Association is hosting another family-friendly event for our community on Sunday, Dec. 13, from 4:30-7:30 p.m.: The Osuna Ranch Barn Dance, featuring the sound of Cash on Demand, the Johnny Cash tribute band from Los Angeles! Come and enjoy line dancing and instruction. “Cowboy Stew” will be served! Space is limited, so please call the Association office at 858-756-1174 to RSVP.

Sincere best wishes for a Happy Thanksgiving from all the directors on the RSF Association Board.