The White Rose blooms in Cielo Village


Rancho Santa Fe resident Alya Zahid has opened up The White Rose, a new salon and spa in Cielo Village. White Rose offers hair styling, skincare, massage, makeup and a break from busy lifestyles in a unique, tranquil setting.

“I want it to be a retreat, a sanctuary where people come get beauty and wellness treatments and feel amazing or get some peace and quiet,” said Zahid, who celebrated The White Rose’s grand opening on Oct. 28.

A quiet treatment room in The White Rose.

Zahid has lived in San Diego for 20 years and was formerly an equestrian. After a back injury sidelined her from competing, she looked for other opportunities. Her original plan was to open a bridal boutique in Cielo Village and when visiting the space where H. Kles Bridal will open in late November, she saw that the space next door was already set up for a spa.

“I felt that the two business would complement each other,” Zahid said.

Zahid remodeled the space with designer Lola Cuenca, adding wallpaper, new flooring and an infrared sauna. To complete the “beautiful gathering space,” she assembled a talented, highly skilled and caring team of licensed therapists and staff.

The spa features five quiet rooms with amazing views of the hills for treatments such as deep tissue, hot-stone and pre-natal massages, body scrubs, facials, waxing and spray tans. White Rose has also brought on an energy healer.

In the front, a salon features hair-styling stations as well as a fully-stocked boutique featuring Oway professional organic hair styling products and 100 percent Pure, a line of all natural beauty products. The boutique also sells handmade gift baskets and favors that are perfect for many occasions from birthdays to baby showers.

Zahid said she hopes her neighbors in Rancho Santa Fe, Cielo and Crosby will come to visit and relax and also hopes to reach out to the wedding community — she believes White Rose would make a perfect spot for bridal party pampering.

“We promise exceptional service for a fair price and ensure that the whole experience is enjoyable, wonderful and worth it,” Zahid said. “My hope is for people to leave feeling like a new person.”

Visit The White Rose at 18929 Calle Ambiente, suite 507, Rancho Santa Fe, 92067, or call (858) 771-1828. For more information, visit