RSF Tennis Club hires activity director, pro shop manager

The Rancho Santa Fe Tennis Club has hired Matt Previdi as its tennis activities director and pro shop manager.

Matt Previdi
Matt Previdi (Christine Finkelson)

“Matt has the skills, experience, and personality that will fit well within the club membership, as well as the entire pro and front desk staff,” said Dave Van Den Berg, tennis club president.

Previdi worked at the La Jolla Beach and Tennis Club for five years as an assistant tennis pro and the ladies league coordinator. In 2010, the San Diego division of the U.S. Professional Tennis Association awarded him the “Pro Of The Year.”

Previdi is a high performance coach and has extensive experience coaching nationally-ranked juniors. He was the men’s tennis coach at La Jolla High School from 2009 until this year. Under Previdi, the team went on to a five-season, 85-11 record with four league championships, two consecutive CA Interscholastic Federation titles and a third place finish in the National HS All-American Tournament.

“Being in and around tennis comes so naturally to me. My father is a coach, my mother has run tennis clubs, and my brother and I grew up at our parents’ club. I was born into the tennis industry and there is no career I would rather have,” Previdi said.

In 2010, Previdi and his father Bill (a tennis professional in Connecticut for the past 30 years) pioneered “The Previdi System,” a doubles system geared towards adults who want to master the art of doubles. In addition, Previdi has a custom racket service which offers customized packages that fit all levels.

SOLINCO, a high performance tennis equipment company, hired Previdi in 2009 as a master racquet technician and resident equipment expert. His love of racket customization and modern string theory has led him to string for tennis great Rafael Nadal, Francesca Schiavone and Sloane Stephens. Previdi has also led seminars for the USPTA.

“I am thrilled to be part of the team at the RSF Tennis Club. The pro staff here at RSF are of the highest level and run so many amazing programs from beginner to high performance,” Previdi said, noting he will have the opportunity to concentrate on the operations of the club and the Pro Shop. “Head pros Derek Miller and Dophie Poiset, along with pros Christian Groh, Allison DeNike and James Conda, bring the highest level of training and instruction in the area. Derek has the energy and passion that radiates throughout our club. Dophie has been a pillar at the club for 30 plus years. I believe that our managing and training styles will complement each other and really move the club forward in an exciting direction. The pro staff here is the best I have seen and it is an honor to be part of the team.”

Previdi has many ideas for helping the club operate more efficiently and effectively, from servicing the membership to adding exciting new programs and events.

“I intend to fully realize the tennis club’s mission statement which states, ‘…we are dedicated to offering our community a first class tennis facility providing the highest quality instruction and competition for all levels of play in a social and welcoming environment,’” Previdi said. “It’s an exciting time here at the Rancho Santa Fe Tennis Club. I truly look forward to my new position at the club and in the community.” – Submitted press release