Learning more about ‘Mercy for Animals’


Mercy For Animals, an international farmed animal protection charity, held a reception March 10 in Rancho Santa Fe. Hosted by Brandon Moran and Kristy Kitzmiller, producer of Extinction Soup and president at Lamar Energy LLC, this event featured Mercy For Animals president Matt Rice and a former factory farm undercover investigator who spoke and met with supporters of Mercy for Animals.

According to its website, Mercy For Animals focuses “on protecting farmed animals—the most abused and exploited animals on the planet.” Mercy for Animals utilizes “a broad range of strategic approaches that seek to expose cruelty, prosecute abusers, and inspire consumers to make compassionate food choices.” Visit